On April 14, SM Entertainment announced a strategic partnership with 'Naver' - the parent company of 'Naver V LIVE' and 'V Fanship'.
SME and 'Naver' will be working together to expand online communities such as 'Fanship' on a global scale, as well as to enhance Korea's video contents business, etc.
First up on SME x 'Naver's partnership projects list is a brand new live concert streaming service, 'Beyond LIVE' via 'V Live'. Set to launch some time in mid-April, 'Beyond LIVE' aims to bring fans the best quality digital content to viewers at home, as if they were on site at a concert in person.
The first 'Beyond LIVE' online concert is set to stream this April 26 at 3 PM KST on 'V Live', featuring SuperM's 'Beyond The Future'. Will you be watching?
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"...aims to bring fans the best quality digital content to viewers at home, as if they were on site at a concert in person."
That's a pretty bold direction. I wonder why they didn't just use an existing streaming platform for this, like regular VLive. I'm going to assume a lot of its content is going to end up being behind a paywall later on...