Blockberry Creative is implementing an interesting strategy to garner more attention and MV views.

Many fans expected the April release for LOO?? to be a new member but instead, they were met with a new single by previously revealed member ViVi. 

As ViVi will be releasing her MV for "Everyday I Love You," Blockberry stated that the MV for "Everyday I Need You" and new member JinSoul will both be revealed after "Everyday I Love You" hits 300,000 views. So, it will be up to the fans on when both the MV and the new member will be revealed. Some of their previous MV's took quite a long time to reach 300,000 views so if fans help reach that milestone sooner, you'll get to see the new member sooner.

What do you think of this strategy?

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