Blockberry Creative is implementing an interesting strategy to garner more attention and MV views.

Many fans expected the April release for LOO?? to be a new member but instead, they were met with a new single by previously revealed member ViVi.�

As ViVi will be releasing her MV for "Everyday I Love You," Blockberry�stated that the MV for "Everyday I Need You" and new member JinSoul will both be revealed after "Everyday I Love You" hits 300,000 views. So, it will be up to the fans on when both the MV and the new member will be revealed.�Some of their previous MV's took quite a long time to reach 300,000 views so if fans help reach that milestone sooner, you'll get to see the new member sooner.

What do you think of this strategy?

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