Following in Song Hye Kyo's footsteps, Lee Kwang Soo has become the new model for 'Shilla Duty Free Shop'!
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'Asia's Prince' was chosen to up the brand's Hallyu marketing. The company revealed he they have signed a contract with him on May 26. A rep stated, "Lee Kwang Soo is garnering immense popularity evenly throughout men, women, young, and old throughout all of Asia including China and Korea through his bright and friendly image," promising this will help advance marketing for the company.
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