Fashion brand 'MCM', who previously left fans squealing in delight over their Valentine's Day themed photos of their endorsement models EXO, is preparing for the release of a special photobook entitled 'das wei?' (or 'The White') on March 14! The limit is 3,000 copies, so fans are probably flexing their fingers right now in preparation to make sure they get themselves a copy before it runs out!

The photobook will include never-before-seen photo shoot cuts from 'MCM's 'XOXO Happy Valentine's Day' campaign, which shows the sweet, lovely, and modern styles of EXO.  It will be a limited offer for the customers who've purchased over 200,000 KRW (~ 180 USD) in 'MCM's store with a coupon offered on the EXO microsite, as well as all the audience members who will visit the store with a ticket for EXO's exclusive concert based on order of arrival. There will also be a special photobook for each customer who purchased via 'MCM's app.

SEE ALSO: EXO say Happy Valentine's Day with 'MCM' pictorial and videos

In addition, 'MCM' will choose two customers who participate in the 'das wei?' promotion on April 14 and invite them as VIP to a special domestic and foreign 'MCM' event with EXO!  Dang, 'MCM' is going all out.  And on top of that, ten more will be chosen to receive 'MCM' products signed by EXO as gifts.

If you missed the previous Valentine's Day campaign photos and the swoon-worthy video clips, make sure to head on over to our previous article here to check them out!