SM Entertainment and Korail (Korea Railroad Corporation) signed a business agreement to revitalize Hallyu tourism.
SM Entertainment CEO Kim Young Min and Korail CEO Choi Yeon Hye attended the ceremony for their collaboration at Korail's HQ in Cheongparo, Junggu in Seoul on the 28th. The business agreement was established to develop vacation and travel programs linked to SM's Hallyu content and Korail's train service in the hopes of attracting tourists to Korea and spreading the Hallyu wave.
SM Entertainment CEO Kim Young Min stated, "We connected the train service to vacation packages used by the SMTOWN brand to offer contents that increase the opportunities for foreign tourists to conveniently enjoy the various attractions of Korea and create good memories."
The two brands recently collaborated on 'TVXQ's 10th Anniversary Train Trip' on the 24th, demonstrating the potential for more awesome fan events with the accessible transportation.
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