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According to her agency Namoo Actors on December 20, Shin Se Kyung was appointed as the first ever Korean celebrity muse for 'GUESS Watches'. The watch brand is known to have been represented by global models in the past. 

A rep commented, "'GUESS Watches' has been continuously utilizing global models for its advertisement campaigns, but this is the first time that a Korean representative celebrity model has been chosen... Shin Se Kyung was thought of first as the one who can express the 'GUESS Watches' brand concept, 'Young, Sexy, Adventurous', the best and was unanimously chosen as the Korean muse."

It seems 2014 will be a good year for Shin Se Kyung as she's also starring alongside T.O.P in the upcoming film 'Tazza 2'!