SECRET's Hyosung has impressed the nation with her 'bagel girl' image in eye catching pictorials for underwear brand 'Yes'. So it comes as no surprise that the 'Hyosung effect' helped the brand to achieve record breaking sales.

'Yes' stated, "After Hyosung became our model starting this January, the sales for the month of February skyrocketed 40-50% higher compared to the same month last year. The products shown through the pictorials also sold six times more than other products and it seems like 'best seller' Hyosung will continue to contribute to the sales growth in underwear."

A 'Yes' marketing representative revealed, "After Hyosung became a model, 'Yes' lovely and trendy image became upgraded and we noticed it easily became a hit in sales. While working with Hyosung to present the lovely 'Yes' products all season round, we will present the underwear styles preferred by women in their 2os."