SM Entertainment will soon unveil the vehicle personally customized for them.

Korea's Hyundai Motor Company will be present at the 'S.M.ART EXHIBITION' held at the CO-EX in Seoul until August 19th in order to unveil their collaboration work with SM Entertainment.

The model of the car they will be unveiling is the 'STAREX STAR with SM Entertainment', and the interior design and customized items in the van developed by both Hyundai and SM will also be revealed in detail.

The 'STAREX STAR with SM Entertainment' consists of VIP seats that offer automatic leg support and options for ventilation and heat, tablet PCs in each seat, a mini-fridge for long road trips, high-quality audio and speaker systems, a 4-channel black box to observe various angles outside the vehicle in an effort to protect the safety of fans, as well as reading and mood lights to give the vehicle a more luxurious feel.

A representative from Hyundai remarked, "This special exhibition being held with SM Entertainment is a special collaboration that joined the motor, IT, and entertainment industries. In the future, we will display a new kind of marketing that grafts different fields, and develop a unique experience for our consumers."

Meanwhile, 'S.M.ART Exhibition' began August 10th, and continues until August 19th at CO-EX's D-Hall.



Source & Image: Newsen via Nate