Lee Min Ho is rising as a blue-chip model for Chinese advertisements. After signing with Hyundai as a model for 'Veloster' in the Chinese market, Lee Min Ho has once again scored another endorsement contract with the Shunma, the biggest casual apparel brand in China. He will be continuing in the footsteps of Hangeng (Super Junior) as the next face of Shunma. Shunma, who only employs top stars as their models, currently has 6,000 stores and has proved their status as a top fashion brand by securing a deal with Lee Min Ho. A source stated, "The Korean idol groups who promote in China have fan bases that consist of mostly teenagers, while in contrast, Lee Min Ho is loved by broad age groups ranging from teens to the 50's. This is a major distinguishing factor from other stars... With the luxurious image he has as an actor and with physical attributes even better than models, he will be popular not only among women but men as well." Source + Photo: Newsen via Nate