New boy group Boyfriend were recently selected to be the spokesmodel for 'UGIZ'. On May 28th, Starship Entertainment revealed, "Boyfriend showcased their fresh and bright charms for a collaboration photoshoot between fashion magazine 'CECI' and clothing brand 'UGIZ." Various brands have already been asking the boys to endorse their products, as Boyfriend's innocent faces and clean image gained the immense interest of the fashion scene. A staff member praised the group by saying, "Although they're rookies, they have a lot of potential that clearly demonstrated itself in the photoshoot." Netizens commented, "I thought the photoshoot was part of a manga", "I want you as my boyfriend", "The most anticipated rookie this year". Boyfriend debuted for the first time on May 26th through Mnet's "M! Countdown" and will perform on KBS's "Music Bank" on May 27th. Source: Asia Today via Nate