SS501's leader Kim Hyun Joong has been chosen as the 2011 model for casual clothing brand, "Hang Ten Korea." Director Jung Yong Ha of "Hang Ten Korea" revealed on January 12th, "Kim Hyun Joong was chosen for the brand because they felt that his image and public popularity would fit well in expressing the casual quality of the clothing. His warm and trendy charms allow him to depict a variety of different styles and fashions. His worth as a global Hallyu star will greatly help the brand increase its popularity." Kim Hyun Joong's year-long contract will begin with their Spring photoshoot. He's also going to participate in the brand's annual environmental campaign, "Save the Earth". Aside from his advertisement filming, Kim Hyun Joong is currently enjoying his break from "Playful Kiss", while preparing for his solo album. Source + Photos: Star News