To commemorate the "2010 Korea Eats Korean Beef" event on November 1st, the current Korean beef ambassador Lee Hyori held an autograph-signing event at Seoul's Jamshil Olympic Stadium.
November 1st has been designated as the "Korean Beef Eating Day", in order to allow consumers to become more familiar with Korean beef, a proud symbol of Korea's food culture.
Various discount markets have vouched their participation, and many events have been planned in regions all across South Korea to celebrate the tasty meat.
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Source: TV Daily
Photos: Sports Korea
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