Actress Choi Kang Hee has been tapped to be the new face of Korean clothing brand EnC. A spokesperson for the brand stated, "Choi Kang Hee has been captivating the public with her fashion sense on and off screen for years. We thought she'd be the perfect fit for a brand that is always at the forefront when it comes to fashion…. We expect having Choi Kang Hee as our model will not only drive sales, but set new trends as well." The photo shoot for the campaign took place on March 6th, and the pictures from the shoot have already started to capture the attention of the netizens for their creativity. The full spread will be revealed later on when EnC starts rolling out their Spring campaign. Currently, Choi Kang Hee is mulling over several projects as she decides whether to appear in a movie or a drama next. What do you think of the pictures? [gallery]
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Posted by 1 pt Thursday, March 11, 2010
Choi Kang Hee is the new face of EnC
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