The old guard of the Hallyu movement (Korean Wave) including Bae Yong Joon, Lee Byung Hun, and Song Seung Hun have been very successful in Japan. The old guard is very popular with the older women in Japan, mainly housewives... However the wave hasn't really resonated with the younger demographic in Japan. There's TVXQ / DBSK / Tohoshinki and Big Bang but their integration is more on the lines of blending in and being J-pop artists rather than relying on Hallyu. To catch this lucrative market more entertainment companies in Korea are holding various events in Japan. To further capitalize on this, here's an event that should get the teenagers excited. In April, SM Entertainment groups SHINee and f(x), Boys Over Flowers stars Kim Bum and Goo Hye Sun, along with T-Max will get together in Yokohama for two events targeted at the new generation. The first event is titled New Generation - Live in Yokohama - and will be held at the Pacifico Yokohama Hall on April 24th. The second event is titled Boys Over Flowers Last Event - Graduation - and will be held at the Pacifico Yokohama Hall on April 25th. Thanks to mimi for the tip and winkme@shineee.net for sharing the information.

Event: New Generation -Live in YOKOHAMA- Date: April 24, 2010 (Saturday) Open: 3:30 / Start: 5:00 Artists: SHINee, f(x), Ku Hyesun, Kim Bum, T-max Place: Pacifico Yokohama Hall Ticket Price: S seats: 10,500 Yen / A seats: 9,450 Yen / General seats: 8,400 Yen Ticket Sale Date: February 17, 2010 Contents: Performer's Concert Time: Undecided (About 2 hours scheduled time) Organizers: Interactive Media Mix, Inc. Group 8 Ticket Sale Site URL?http://selection.brokore.com/special/newgeneration.html? + Event: Hana Yori Dango Last Event - Graduation - Date: April 25, 2010 (Sunday) Open: 3:30 / Start: 5:00 Artists: Ku Hyesun, Lee Minho, Kim Bum, Kim Jun, T-Max, SHINee Place: Pacifico Yokohama Hall URL:?http://www.hanadan-k.com/event.php