Virtual idol group PLAVE has released the music video for their new track 'Pump Up The Volume!'.

'Pump Up The Volume!' is a lively song that blends exciting band sounds with a retro melody. The track was inspired by a melody the members spontaneously composed during a live broadcast in June, and it highlights PLAVE's refreshing and unique style.

The music video presents a romantic, cinematic story as the members embark on a camping trip to the desert of Asterum, where they communicate with their fans on Earth through a radio broadcast. This new release marks PLAVE's first comeback in six months since their second mini-album 'ASTERUM: 134-1' in February. During their previous promotions, PLAVE gained attention as the first virtual idol group to achieve first place on a terrestrial music program.

PLAVE is set to hold a fan concert, 'Hello, Asterum! Encore', on October 5-6 at Jamsil Indoor Stadium in Seoul.

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