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Posted by Germaine-Jay Wednesday, May 1, 2024

SM Entertainment introduces brand new label KRUCIALIZE

AKP STAFF

SM Entertainment has launched a brand new label!

On May 1, SM Entertainment introduced their newest subsidiary music label KRUCIALIZE. According to SME, KRUCIALIZE "breathes new life into the essence of K-POP, venturing into the expansive realms of music to forge a pathway toward sustainable artistry. Dreaming of expanding the Korean music industry through the odysseys of its artists, we strive to be the creators of a new culture, broadening the spectrum of K-POP."

The United States Patent Office states SM Entertainment filed their trademarks for KRUCIALIZE in November of 2023, and no official statements about the new music label have been released.

Check out the KRUCIALIZE 'Journey' film above, and stay tuned for updates.

SEE ALSO: HEYOON announces debut solo track 'Pivot'

  1. misc.
  2. KRUCIALIZE
  3. SM ENTERTAINMENT
8 7,985 Share 66% Upvoted
 
Drachen
Drachen1,237 pts Wednesday, May 1, 2024 1
Wednesday, May 1, 2024

Can't run what they have now properly and they created new label?

17 (+17 / -0)
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Poppiex8
Poppiex87,233 pts Wednesday, May 1, 2024 0
Wednesday, May 1, 2024
I'm not really impressed by the name. Maybe just do your best with whatever you already have?

4 (+4 / -0)
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