The teaser video begins with a luminous book titled 'HEYA' unfolding. 

As images from the book capture attention, an Eastern-inspired magical circle comes to life, culminating with the appearance of a tiger reminiscent of folklore, leaving viewers eager to learn more about the concept and lyrics of the title track "HEYA."

The motion teaser for "HEYA," blending Eastern elements with contemporary expression, presents a different style from previous teaser content, heightening anticipation for IVE's new album "IVE SWITCH."

Through "IVE SWITCH," IVE introduces an expanded identity with unique charm, aiming to capture global attention with their radical transformation. The album features a total of six tracks, including the double title songs "HEYA" and "ACCENDIO."

IVE's new album "IVE SWITCH" will be released on various online music platforms on the 29th of this month at 6 p.m. KST.