Comedian/MC Yoo Jae Suk was once again the #1 TV variety star in terms of brand value rankings in January, 2025. 

From December 4 through January 4 KST, the Korea Brand Reputation Research Institute analyzed big data of 50 prominent TV variety figures in areas including consumer participation, media activity, communication, and community activity. Based on the analysis results, Yoo Jae Suk claimed the #1 spot as the TV variety star with the highest brand value at 3,259,673 points. 

2nd place went to Jun Hyun Moo with 2,420,584 points, while 3rd place went to Shin Dong Yup with 2,397,769 points. 

Here are the top 30 TV variety stars in terms of brand value rankings for the month of January, 2025: Yoo Jae Suk, Jun Hyun Moo, Shin Dong Yup, Kim Jong Kook, Tak Jae Hoon, Ahn Jung Hwan, Kim Gu Ra, Kim Jun Ho, Jo Se Ho, Lee Kyung Kyu, Kim Sook, Yang Se Chan, Lee Soo Geun, Seo Jang Hoon, Kim Heechul, Kang Ho Dong, Park Na Rae, Defconn, Jang Do Yeon, Cha Tae Hyun, Song Ji Hyo, Hong Jin Kyung, Lee Ji Hye, Hong Hyun Hee, Kim Jong Min, Moon Se Yoon, Kim Sung Joo, Ji Suk Jin, Park Myung Soo, and Jung Hyung Don.

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