December 20, Christmas came early this year with the dazzling premiere of 'HELLO, NEW SANTA,' featuring none other than Karina of aespa fame. The event, held at Shinsegae Square's iconic Christmas Standing Cinema, set the festive tone for the holiday season, bringing cheer, music, and a sprinkle of K-pop magic to fans and shoppers alike.

Shinsegae Square transformed into a winter wonderland, complete with sparkling lights, towering Christmas trees, and the stunning visuals of the 'HELLO, NEW SANTA' video displayed on massive screens. This standing cinema experience added a fresh and immersive twist to the holiday celebrations, drawing hundreds of visitors eager to catch a glimpse of the star-studded event.

Karina, the main attraction of the video, delivered a captivating performance that blended festive themes with her signature charisma. Dressed in a chic holiday ensemble, she embodied the spirit of a modern Santa, reimagined for a new generation. Her presence lit up the screen, and her role in the video added a contemporary flair to the traditional Christmas narrative.

The full video, unveiled during the premiere, showcased Karina’s journey as the 'New Santa,' spreading joy and positivity through music, dance, and heartfelt interactions. Fans were treated to a blend of visually stunning backdrops, creative storytelling, and Karina’s undeniable charm.

The event wasn’t just about the video. Fans gathered to enjoy a series of activities, including photo zones themed around the video’s visuals, exclusive merchandise pop-ups, and live carol performances by local choirs. Social media buzzed with excitement as attendees shared their experiences, tagging the event with #HelloNewSanta and #KarinaChristmasMagic.

‘HELLO, NEW SANTA’ is more than just a video; it’s a celebration of the holiday spirit with a modern twist. Shinsegae Square’s innovative approach to holiday entertainment and Karina’s involvement have created a memorable experience that resonates with audiences young and old. As the premiere concluded, the crowd erupted in applause, marking the start of a season filled with warmth and joy.

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