Recently, many of Alo's officials followed, liked, and commented on Jin's social media posts, sparking excitement among fans.

Alo has become increasingly popular, particularly among younger consumers in the U.S. The athletic apparael brand is frequently worn by high-profile celebrities such as Taylor Swift, Kendall Jenner, Kylie Jenner, Gigi Hadid, and Hailey Bieber, who have been spotted wearing Alo in their day-to-day lives.

In 2023, Alo was recognized as one of the top 20 most popular brands in the U.S. by AdAge, alongside 'Barbie,' 'ChatGPT,' and Rihanna's 'Fenty Beauty.'

On September 24, Jin posted photos of himself donning sweats from Alo and tagged the popular apparel brand, leading many to believe he had been selected as the new ambassador alongside BLACKPINK's Jisoo.

Although the brand has yet to make an official announcement, fans and netizens are convinced that Jin is the new brand ambassador for Alo, following his recent Instagram post.

Korean netizens and fans expressed excitement, commenting:

"Oh, the outfit looks so nice."

"He's so handsome."

"Welcome Alo."

"Can't wait to see pictorials of Jin and Alo."

"I saw their Instagram post and their clothing is so pretty."

"They're working hard."

"He looks good with the sporty casual outfit."

"Oh so pretty. Looks good on him."

"Is Alo coming to Korea?"

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