On April 9, the agency released a statement through the official fan cafe (website), apologizing for the inconvenience caused by the excessive verification process related to the ticket reservation for IU's 2024 World Tour Seoul Concert.
They expressed deep apologies not only to the fans affected by their verification procedures but also surprisingly to IU, for the disappointment and hurt she may have felt due to the incident. This has raised eyebrows since it's uncommon for an artist to be the recipient of an apology in such statements, as the consensus is that IU should be the one apologizing to her fans, not the other way around.
Further, the agency announced the abolition of the undercover investigator system related to illegal ticket sales and promised to strengthen their internal monitoring team. They assured that they would not consider cases of ticket reservations made without monetary transactions (e.g., tickets booked by family members or friends on someone's behalf) as illegal trades. They also pledged to simplify the explanation process and prevent fans from feeling undue psychological pressure due to inaccurate demands for explanation periods.
Regarding the ticket collection verification process, the agency acknowledged the need for improvement, especially for children and teenage attendees, and stated that it would make adjustments by referring to various examples from other companies. They promised to allow ticket collection after verification through family relationship certificates or copies of the family register for those who have difficulty verifying their identity through conventional means.
The agency also addressed the permanent ban system within the official fan club, stating that they have deeply realized their responsibility following recent incidents. They have decided to change the operation of the ban system from "permanent ban" to "penalty application" (e.g., restrictions on fan club membership by generation) and lifted all permanent bans on previously banned individuals from the official IU fan club, except for cases involving threats to the artist's personal safety or privacy invasion.
IU's agency reiterated its apology to IU and the fans, emphasizing its commitment to prioritizing the perspectives of both fans and artists moving forward. The reaction from fans to this statement has been mixed, with some expressing confusion over the repeated apologies to IU and questioning the appropriateness of including such apologies in an official statement.
They’re obviously worried because IU is their biggest money maker, she can easily switch labels or start her own agency.
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