BLACKPINK's JISOO has made a significant move in expanding her brand portfolio by filing trademark applications for her label “BLISSOO” across 13 different categories on KIPRIS (Korean Intellectual Property Information Service). This strategic move indicates Jisoo’s potential ambitious plans to venture into a wide range of industries, potentially encompassing fashion, beauty, lifestyle, entertainment and more.

The trademark applications were filed under her real name, Kim Jisoo. The categories covered in the filings include:

Class 3: Cosmetics

Class 9: Photography, film, media technical

Class 14: Jewelry, watches, precious metals

Class 16: Printing, packaging, stationery

Class 18: Leather, bags, luggage

Class 25: Clothing, footwear, hats

Class 26: Accessories (ribbons, decorative tapes, etc.)

Class 28: Entertainment, gaming devices, sporting goods

Class 35: Advertising, business management, and office management

Class 38: Telecommunications

Class 41: Education, training, entertainment, sports, and cultural activities

Class 43: Restaurants, catering

Class 44: Medical, veterinary, agricultural, fishery, forestry

Jisoo’s decision to file for trademarks across such a diverse range of categories suggests her intention to establish BLISSOO as a multifaceted brand with a strong presence in various sectors. 

The success of these trademark applications will pave the way for Jisoo to launch a wide array of products and services under the BLISSOO brand. This could include cosmetics, fashion items, lifestyle products, entertainment ventures, and even educational or charitable initiatives.