A few days ago, an alleged photo of Cha Eun Woo's younger brother went viral.

On January 30, a photo of a man alleged to be Cha Eun Woo's younger brother was shared on various online communities and instantly went viral. The photo of the individual garnered much attention thanks to his handsome visuals that resembled Cha Eun Woo.

After the photo circulated online, many fans pointed out that Cha Eun Woo had been keeping his brother's identity hidden since he was a non-celebrity. Many fans criticized the individuals sharing the alleged photo of Cha Eun Woo's brother, stating that it was an invasion of privacy.

However, recently, another debate surfaced on a popular online community. One netizen speculated that the leaked photo was a planned viral marketing scheme, preparing Cha Eun Woo's brother to debut as an actor.

The netizen explained, "He's obviously going to debut as an actor. They were making it viral. Just think about it - Cha Eun Woo's brother has been mentioned as being good-looking for quite some time now. The photo would've been leaked a long time ago. What would be the reason the photo suddenly emerged?"

Other netizens commented, "Thank you for the viral photo," "With his face, it would be good for him to debut... I think he would be successful even if he didn't reveal he was Cha Eun Woo's brother," "If they leaked the photo to make him go viral before his debut, then they would've leaked a better photo of him," "That photo was leaked by a foreign Sasaeng fan who captured the photo from Cha Eun Woo's brother's private Instagram," "Please debut," "I think it would be better that he debuts," "There's two Cha Eun Woos? Thank you very much," and "If he does debut as an actor, it would be too obvious that he's Cha Eun Woo's brother because they look so alike."

What do you think about this theory? Do you think the photo leak was a viral marketing plan? Let us know in the comments below!