On February 2 KST, the Korea Brand Reputation Research Institute revealed brand value rankings of Korean advertisement models from January~February, 2024. 

From January 2 through February 2 KST, the Institute analyzed the big data of South Korea's most sought-after advertisement models, collecting over 25 million pieces of data. The brand reputation index was calculated based on categories such as the consumer participation index, the media index, the communication index, and the community index.

In first place, soccer star Son Heung Min earned 1,871,175 brand value points in the past month. Singer Lim Young Woong followed closely behind in second place, earning 1,487,362 points, while entrepreneur Baek Jong Won came in third place with 990,405 points. Next, K-Pop girl group BLACKPINK earned fourth place for this month with 945,927 points. 

Here are the top 30 Korean advertisement models in terms of brand value rankings from January~February: Son Heung Min, Lim Young Woong, Baek Jong Won, BLACKPINK, Gong Yoo, Cha Eun Woo, NewJeans, Ma Dong Suk, Kim Hye Soo, Lee Hyori, Yoo Jae Suk, Kim Jong Kook, IVE, Park Seo Joon, Kim Ho Joong, Seventeen, LE SSERAFIM, Jung Woo Sung, Young Tak, Lee Chan Won, YoonA, BTS, IU, Park Bo Gum, Kim Yoo Jung, Jo Jung Suk, Lee Seo Jin, aespa, Jung Hae In, and Park Bo Young.