On January 8 KST, ITZY made a triumphant return with their new mini album, 'BORN TO BE', and secured the coveted first place on the worldwide iTunes album chart. As of the morning of January 9 KST, this achievement extended to an impressive 23 overseas regions, including the United States, Brazil, Thailand, France, and Australia, underscoring ITZY's status as a "global trending girl group" for the new year.

The day of release saw ITZY dominating the real-time album chart and daily album chart on the Hanteo Chart, while their title track, "UNTOUCHABLE," quickly climbed the ranks on domestic music sites such as the Melon Top 100 and Hot 100 charts. Furthermore, the b-side tracks "BORN TO BE," "Mr. Vampire," and "Dynamite" also found their place on the Melon Hot 100 chart.

"UNTOUCHABLE," the new track, exudes an unyielding spirit and an energetic sound featuring catchy phrases. The accompanying music video showcases the members' dazzling visuals and has gained popularity for its scenes of them dancing amidst a legion of robots, reinforcing the message of facing numerous challenges and difficulties together. As of the morning of January 9 KST, the music video was ranked first on YouTube's Music Video Trending Worldwide.