BLACKPINK's Jennie, known for her influential role in the global entertainment industry, is recognized not only for her artistic talents but also for her commitment to social causes. Utilizing her platform to address significant issues, she actively participates in events that support various charitable initiatives. This was evident on November 23, when she attended the 18th W Korea Breast Cancer Awareness Campaign held at the Four Seasons Hotel in Jongno, Seoul.

Jennie's presence at the event was a focal point for media, capturing attention with her refined beauty and distinctive style. Her arrival was met with a flurry of camera flashes, a testament to her status as a prominent figure in the celebrity world. Her participation in such events underscores her dedication to using her influence for positive social impact.

Jennie's involvement significantly boosted the visibility and impact of this year's charity event. By aligning with the campaign's message "LOVE YOUR W," and leveraging her global superstar status, Jennie helped propel the event into the forefront of worldwide trends. Her participation drew considerable attention from young people, particularly those outside of Korea, fostering increased awareness about this vital campaign dedicated to breast cancer awareness. Jennie's influence played a key role in introducing and educating a broader, international audience about the importance of this cause.

W Korea has consistently conducted the breast cancer awareness campaign since 2006 and has been organizing the annual charity event every fall. The proceeds from these events are donated to support free breast cancer screenings and provide surgery and treatment expenses for individuals from low-income households.