K-netizens noticed the relatively short length of K-Pop girl group NewJeans's songs, compared to the typical length of popular songs which range from 3~4 minutes.
On July 21 at 12 AM EST, NewJeans released their highly-anticipated 2nd mini album, 'Get Up'. The mini album contains a total of 6 tracks, including "New Jeans", "Super Shy", "ETA", "Cool With You", "Get Up", and "ASAP".
As you can see below, the three title tracks on the album boast the longest length with "Super Shy" being the longest at 2 minutes and 35 seconds. All six songs total up to approximately 12 minutes.
How did netizens react to the short length of the songs?
Some said,
"It suits NewJeans since their songs aren't dramatic and they don't have build up."
"It's the era of short form contents, so there's no need to make songs all that long."
"I think in the era of streaming, songs are increasingly becoming about 2-minutes on average, instead of the 3-minutes which was more common in the CD era."
"IVE's 'After Like' was pretty short too. Must be the trend these days."
"If songs want to survive in the age of streaming, they can't get too long or boring."
"Songs these days are designed to film shorts."
"I like it, because I can just put it on repeat and listen to it multiple times."
"Who cares how long the song is as long as it's good?"
"Everyone's into fast and simple these days."
However, others felt,
"It's too short so I feel like I'm only getting a preview TT."
"I wish 'New Jeans' was longer."
"It just feels too short, like there's not enough substance."
"I was getting into it, and then it was over."
"Even if people say it's the trend these days... I just feel like it's a little disappointing."
"If it's too short, doesn't it feel incomplete?"
"I want to hear the members have more parts TT."
"I personally want to listen to a song for a little longer. There's this sense that songs are starting to be consumed like fast food."
"The songs are made for other purposes, not for the sake of the music TT."
"So short... There's not enough time to leave a big impact on stage."
Have you listened to all of the songs on NewJeans's 2nd mini album 'Get Up'?
It's perfect for the tiktok generation, they have a very short attention span and don't have the ability to listen a complete 3min20s song.
3 more replies