The Korea Institute of Corporate Reputation has published brand value rankings for TV variety stars in the month of June, based on big data analysis.
From June 2 through July 1, 2022, the Institute analyzed big data of 50 currently promoting TV variety stars in areas including consumer participation, media activity, communication, community activity, etc.
First, the nation's MC Yoo Jae Suk once again took up the #1 spot for June with 2,569,823 brand value points total. Second, Kim Jong Kook took up the #2 spot with 1,594,090 points, while Kang Ho Dong ranked #3 with a close 1,355,385 points.
The top 10 TV variety stars in terms of brand value ranking for the month of June are, in order: Yoo Jae Suk, Kim Jong Kook, Kang Ho Dong, Jo Se Ho, Lee Seung Gi, Lee Sang Min, Kim Jun Ho, Shin Dong Yup, Tak Jae Hoon, and Lee Hyori.
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Korea needs to desperately find more variety top stars coz in the last years, they haven't found anyone knew that got big it seems. In a few years YJS, KHD, Shin dongyup will be too old (they're all ~50 already)
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