Shinsegae Food has selected actress Han Sun Hwa as the exclusive model for 'No Brand Burger' and is strengthening its marketing activities.

Shinsegae Food announced on the 11th that it has selected actress Han Sun Hwa as the exclusive model for No Brand Burger. The plan is to target the younger generation through the synergy of the No-Brand Burger, which is showing outstanding activity in the South Korean burger market, and the bright and spontaneous character Han Sun Hwa shown in the drama 'Work Later, Drink Now.'

From this day on, Shinsegae Food will release an advertisement with a concept in which Han Sun Hwa appears as the main character of a blind date through YouTube and SNS channels. The advertisement series, consisting of a total of three episodes, contains the content that Han Sun Hwa introduces the properties of the menu that is full of good value for money meals, which is considered the strengths of No Brand Burger, in a unique and lively manner to the man she is on a blind date with. In addition, Shinsegae Food started marketing activities by applying posters and window wrappings using Han Sun Hwa as a model for the branch stores nationwide.

Starting with this advertisement campaign, Shinsegae Food plans to actively carry out marketing activities for a No Brand Burger using Han Sun Hwa. Through this, the company plans to expand the number of No Brand Burger stores from 170 to 200 by the second half of the year and foster it as a leading burger franchise brand in Korea.

An official from Shinsegae Food said, “With the new model Han Sun Hwa, we will promote the image of the good value for money, which is the core concept of the No Brand Burger, in a fun way.“