Lee Do Hyun has been selected as the endorsement model for a popular fashion brand!

On October 26 KST, casual brand COVERNAT announced that the 'Melancholia' actor was the new face of their brand, asking the public to give plenty of love to their Lee Do Hyun-fronted 2021 Fall/Winter campaign. In the released images for the campaign, the actor models a range of items perfect for the changing weather, from fleece coats to puffer jackets.

"Lee Do Hyun has proven his competence with various works like 'Sweet Home' and 'Youth of May' and has risen to the ranks of a popular actor," a representative from the brand said in an official statement. "Not only that, but he is attracting attention toward his 'boyfriend look style' with his refined and handsome image. As a result, he was selected as our model because he perfectly matched the image pursued by the brand."

Meanwhile, Lee Do Hyun's upcoming tvN drama 'Melanchola' will begin airing on November 3.

Check out images from his first COVERNAT campaign below!