IU has donated over $700,000 USD to the underprivileged for her 13th anniversary year.

According to her label EDAM Entertainment, IU collaborated with the companies she endorses to donate 850 million Won ($721,758.55 USD) worth of goods to charities. The donation list includes 1000 pairs of New Balance sneakers to teenagers living at shelters, 2000 Banolim pizzas for minors in shelters, 2000 coats and winter clothes from BLACKYAK for minors in shelters, 300 Evezari blankets and bedding to health centers, 2000 firts aid kits from Kyungdong Pharmaceutical to health centers, and 30,000 bottles of Jeju Samdasoo water to health centers.

Her label stated, "IU, who's attached enough to use the brands she advertises, wanted to donate day-to-day necessities to good places for her anniversary. IU proposed the offer to each brand, and she'll also be personally contributing half the cost of the goods." This means IU will be personally donating 425 million Won ($360,826.91 USD).

Since her debut in 2008, IU has continuously donated to the underprivileged. This past May, she took the lead by donating 500 million Won ($424,482.45 USD) to celebrate turning 29 years of age.

Stay tuned for updates on IU.