Billboard has taken action to announce their new rules regarding merchandise/album bundles.

An overview of the new rules can be seen below:

• The new rules are set to start on Jan 3, 2020.
• In order for an album sale to be counted as part of a merchandise/album bundle, all the items in the bundle must also be available for purchase concurrently and individually on the same website.
• Merchandise items sold by themselves must be priced lower than a bundle including said merch and album (at least $3.49 lower than merch/album bundle).
• Merchandise/Album bundles can only be sold on artists’ official direct-to-consumer stores & not via 3rd-party sites...
• Album releases that are set to release on the Jan 3, 2020 start date and after must adhere to the new rules, even if they go on sale before the start date.

The article even mentions SuperM in their last paragraph with the statement:

"Many artists have taken advantage of bundle offers, with nearly every No. 1 album on the Billboard 200 chart now getting a boost by a bundle. Among the artists who topped the Billboard 200 in 2019 thanks in part to bundling efforts (either via a ticket bundle or a merchandise bundle, or both): Celine Dion, Luke Combs, Kanye West, SuperM, Post Malone, Taylor Swift, Madonna, NF, Tyler, the Creator, Billie Eilish, Khalid, Jonas Brothers, Vampire Weekend, Ariana Grande, Thomas Rhett and Backstreet Boys."

What do you think of the new rules?