Girl's Day's Hyeri drew some attention after openly promoting her sister's shopping mall during an episode of tvN's 'DoReMi Market'.
During the episode, she revealed the name of the shopping mall by writing it on a piece of paper and presenting it to the audience while the cast was playing a song lyrics guessing game. When asked about what it meant, cast member, Shin Dong Yup explained to everyone that this was the name of Hyeri's little sister's shopping mall.
Another cast member, Park Na Rae jokingly scolded Hyeri by telling her she "shouldn't be promoting it too openly like this", to which Hyeri playfully replied, "I'm sorry. It's just that I've made an investment in it. It's my side hustle now."
Right after the show aired, Hyeri's sister's name, Lee Hye Rim (pictured below), and the name of her shopping mall were trending on search engines, showing Hyeri's efforts had been a success.
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To be fair... no matter how much she does or doesn't promote, y'all don't have to check out the store. The only thing I would criticise is if the game is that they were supposed to write lyrics and the other people were supposed to guess them; then of course writing the name of a shopping mall, especially so as to advertise, is wrong. But I don't actually know how the game was played so maybe it fit.
Although... "raises eyebrows" is weird to include in an article where no reaction is spoken of. Nothing of how those participating in the TV responded is mentioned, no comments that might've been made by those who watched the show are mentioned...? So...