The group attended an appointment ceremony at 9:10 AM KST on July 24. They're going to be the faces of the 'I.SEOUL.U' campaign following stars such as Rain, Lee Byung Hun, and Super Junior.
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KARD said, "We're honored to be chosen as the ambassadors of the 'I.SEOUL.U' brand that represents Seoul. We hope to be a help to spread Seoul. We will promote harder to spread 'I.SEOUL.U' all over the world."
The Seoul Metropolitan Government said, "KARD will participate in various activities(promoting Seoul Brand I SEOUL U, participating in various urban promotion events, promotional video for Seoul, etc.) to enhance the image of Seoul City by June 2018 [sic]. KARD have already worked together with SMG at Seoullo7017 and Platform Chang-dong 61."
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