When asked about the "secret" to YG Entertainment's success, Yang Hyun Suk answered, "Upgrading. I formed YG in accordance to my personality, as I tend to grow easily tired of and bored with uniformity. During the time when groups like Fin.K.L and S.E.S were popular, I debuted Big Mama, a vocal-oriented group. Even Big Bang received a lot of insults at the time they debuted. People said, 'How can you debut a group like that and call them idols, have you gone blind?' It's much the same with Black Pink's popularity. They are a pretty girl group that does a YG style of music, which is novel. Novelty is YG's competitive advantage."
The interviewer commented that Big Bang's greeted their tenth anniversary this year, to which Yang Hyun Suk replied, "They have come through to the halfway point of the original goal. I created Big Bang because I wanted a group that will last a long time, and promoting for ten years was the primary goal. At the time [Big Bang] debuted, the lifespan of your average boy group was three to five years. I pictured Big Bang ten years from now as I watched the recent performance by Sechskies, who recently reunited as a group. Seeing that even after 16 years of disbandment, 20,000 fans still didn't forget them and came to enjoy their music, I grew hopeful that the same will hold true for Big Bang."
On the concern of Big Bang's upcoming conscription, Yang Hyun Suk said, "I am someone who views [Big Bang's] military service as the least risky factor. Big Bang's 'MADE' album, which came out after three years, was immensely popular worldwide. If Big Bang were a just a transient idol group, then I would worry about their military service but they are different. The members' talents will not disappear just because they go to the military. I believe that like actors who complete their military service, they will return even more mature and continue to make music that is fitting for the current generation."
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