Actor Song Jae Rim is still as trendy as ever as he has now become the new face of outdoor brand, 'The North Face'!  He can add this to the list of his growing CFs for brands like cosmetics and education while he prepares for his small screen comeback through 'Goodbye Mr. Black.'

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He has now become the face for 'North Face White Label' for the year of 2016, starting with the S/S collection.  On the day of the shoot, Song Jae Rim, who was originally a model, showed off his perfect proportions and classy vibe as he posed in each different attire with perfection.

The rep said, "We judged that Song Jae Rim matched the brand well with his sporty and stylish charms," as the reason for choosing him as the model.  Smart move!