On the 15th, one of the top entertainment companies, JYP Entertainment, and a leading fashion company, Avista, has officially announced to join for business. Entertainment contents along with lifestyle contents will be collaborated into a new trend. 

These trend leaders in entertainment and fashion industry are working together to bring "cultural fashion lifestyle trend" that will not only target Korea but also Asia as a whole. JYP Entertainment's well known success along with Avista's expertise in fashion will be put together into a new unique business. 

JYP Entertainment is known for artists such as 2PM, Wonder Girls, MissA, GOT 7, Park Jin Young, etc. It is one of the biggest entertainment companies of Korea that has played a leading role in the success of Kpop. On the other hand, Avista consists of brands such as BNX, TANKUS, Kai-aakmann, eryn,B, ARTTOY which are famous brands in Korea as well as in other countries. 

Associates of both companies has said, "the power of the two leading companies will be used to make a new, hot, fun, and unique content which is expected to expand throughout international markets."

The joint business is a project that has been in consideration for a long time. It will finally come to action as more detailed business plans come into place. As a result, JV or joint venture is planned to be created. In the following month or two, more details regarding this business plan is to be announced.