Chinese streaming site Youku-Todou purchased the rights to the newly released SBS drama 'Pinocchio,' featuring Park Shin Hye and Lee Jong Suk, for a whopping $280,000 USD per episode! This amount surpasses the previous record made by 'My Lovely Girl,' which was sold for $200,000 USD per episode.
According to the producers of the drama, the reason for such a positive response from China was because of the solid love story between the main characters along with the societal issues that overlay the overall plot.
The drama not only has the highest export price but it also surpassed the price of 'You Who Came From The Stars' ($35,000 USD per episode) by eight fold!
SEE ALSO: Park Shin Hye shares behind-the-scenes moments from the 2024 SBS Drama Awards
Producers also added, "The response from other areas besides China has been positive. We will further continue to bring our domestic and foreign audiences with quality dramas as a response to all the love and support."
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