The actor was a guest on KBS 2TV's 'Guerilla Date', and he was asked by a fan if he "really liked pomegranates". If you don't get the reference, Lee Jun Ki had quite a memorable CF a long time ago for a brand of pomegranate juice. He portrayed quite a narcissist in the CF, and the re-mentioning of the CF made him so flustered he couldn't do anything but laugh and stutter incomplete sentences.
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He also talked about his upcoming drama 'Joseon Gunman', mentioning how it handled the time period where Korea was switching over from swords to guns.
If you haven't seen his CF, you can see it here to see why he was so flustered!
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