SEE ALSO: ASTRO releases heartfelt MV for 'Memory of the Moon' in tribute to late member Moonbin

'Yonex Korea' stated on March 11, "The bright and healthy image of Nichkhun, who earned the nickname 'shuttlecock prince' with his pro-level badminton skills shown on KBS 2TV variety show 'Our Neighborhood Arts and Physical Education', suits global badminton brand 'Yonex's image, so we chose him as the new model."

"Nichkhun, who is normally an exercise maniac, is a pro-level sporty man who trained to be a badminton athlete prior to his debut... Through Nichkhun's image as a bright and healthy sporty man, we will approach customers in their twenties and thirties as a young lifestyle sports brand."

Nichkhun will participate in autograph sessions and more for the brand's promotions, and HOTTEST can also check out Nichkhun's SS catalog for the brand here!

The brand could not have picked a better model. Don't you agree?