Kim Byung Wook PD, the mastermind behind the 'High Kick' series, will direct the highly anticipated sitcom. Regarding the strange title, the PD explained that '2013QR3' is supposed to draw up astrological references as its modeled after how a new planet is given a number when discovered. "Even in the actual production, we will be including amusing astrological references," he said.

A staff member commented, "Yeo Jin Goo will play the role of Hong Hye Sung, a computer programmer who dreams of becoming like Mark Zuckerberg. Please anticipate how Yeo Jin Goo will transition from the hit drama, 'Moon that Embraces the Sun', to his first sitcom."

Yeo Jin Goo will begin filming around August for the sitcom, which will be 120-episodes in length that will premiere towards the end of September