TVXQ will be promoting cosmetics brand Missha throughout the Asian continent.

On September 10th, it has been revealed that TVXQ signed an agreement to participate in activities to promote Missha throughout Asia. The boys have already promoted the brand in Korea and now they will be promoting the brand beyond. TVXQ's Hallyu status will help influence their promotions of Missha as a Hallyu brand throughout Asia.

With the concept of a global and luxurious brand, TVXQ will diligently promote the cosmetics brand with various advertisements and promotions.

Able C&C marketing team manager Heo Sung Min stated, "We are anticipating the synergy of Missha and Hallyu stars TVXQ. Although Missha is being positively propagated throughout Korean cosmetics product and Asia's mass culture, we are being proactive in targeting overseas market."



Source: Korean Daily via Nate