Psy has started to take over the CF industry with his "Gangnam Style".

According to an insider, following the commercials filmed for LGU+ and Samsung's kimchi refrigerator, Psy has also been contracted for CJ's 'Condition Power' (Hutgae Condition). The singer, who is a judge on 'Super Star K4', has also become the first Korean singer to reach #1 on iTunes music video chart. He's also been introduced on several international and American TV shows, gaining popularity overseas.

An industry representative stated, "I believe that Psy's cheerful, energetic, and healthy image fits perfectly with what the CF industry wants in brand imaging. Also, because he is popular with all age groups, Psy is a popular figure among consumers."

Psy will be joining the previous endorsement model, Kim Sung Soo, for the new 'Hutgae Condition' CF. The filming was done in secret, and the commercial uses the addictive melody of "Gangnam Style" to deliver the brand's message in a fun storyline.



Source + Image: Ilgan Sports via Naver