Actor Kim Bum has been selected as as a new endorsement model for Chinese clothing brand 'Eichitoo'.

The rising Hallyu star recently made his way over to China to complete his photoshoot there, where he captivated the cameras with his intense gaze. Kim Bum was joined by Taiwanese actress Ariel Lin, who's best known as the 'Queen of Dramas' in Taiwan thanks to her roles in dramas like 'Playful Kiss'.

Dressed in a clean, all black outfit, Kim Bum showed off his masculinity, which was paired well by the sophisticated charm of Ariel Lin.

A staff on set revealed, "Kim Bum has been earning a lot of attention in China thanks to his perfect acting and looks. He's been making a name for himself in China's fashion and advertisement industry, and he showed great synergy with Ariel Lin on the set."

He continued, "Ariel Lin conversed with Kim Bum in Korean and praised him for being as cool as Jin Chengwu."

Source + Photos: TV Daily via Nate