A group of Jaejoong's noona fans that call themselves 'HEROSE' are garnering attention for establishing the 'Kim Jaejoong Boomerang Scholarship Fund', donating money to The Beautiful Foundation in his name. The scholarship foundation was started with the profits from 'Herose goods', the merchandise they sell on their official fan cafe, www.herose.co.kr. The donation was not a one-time gift but rather, with the help of different sponsors, they plan to continuously help deliver hope to the children all over the world who are in difficult situations. The HEROSE established themselves about two years ago and they not only support Jaejoong's career in various ways, they also have periodically sponsored children's organizations. They named their scholarship fund 'Boomerang' with the idea that "Love is like a boomerang. We believe that when we plant hope in the hearts of others, we will reap a greater love which will be returned back to Jaejoong." The HEROSE noona fans recently held a conference at The Beautiful Foundation for the establishment of 'Kim JaeJoong Boomerang Scholarship Fund' where they stated, "We ask for your continued interest and support as we continue our sponsorship". Netizens who heard the news left their comments saying, "Kim Jaejoong's fans are so kind", "How did they even think of such a thing? Both the fans and Jaejoong are amazing", and "Kim Jaejoong must be proud as well". Source & Image: TVReport via Nate