On September 19th, 'Clio' unveiled their new CF for their purple eyeliner featuring Lee Hyori! Earlier this week, the brand released pictures from their latest 2011 F/W season pictorial with a 'GELFLY EYES' attraction. The purple goddess image is given a powerful kick in the actual CF, in which she makes a charismatic transformation into a tomb raider with an all black hairstyle. She takes a standard eyeliner on the market and breaks it in half after feeling discontent with its performance. Her glamorous body line and sexy charm definitely stands out, as well as an added mystical effect thanks to her mesmerizing purple eyes. The director for Clio's marketing team stated, "Hyori is a born trendsetter and through her, the power of our eyeliner was properly translated to the public. She gave an edgy look that we're sure will create another 'Lee Hyori Eyeliner' syndrome with the public." Check it out below! Source + Photos: Sports Kyunghyang via Naver