Kim Hyun Joong has become a model for mens brand, MVIO. Photos from Kim Hyun Joong's photoshoot with MVIO for their 2010 fall/winter collection have been revealed. The concept for this photoshoot was 'Mountain Climber.' Although the clothes were made to be city casual, they used simple colors to represent the outdoors. It is obvious that Kim Hyung Joong has managed to pull off this concept quite well, as he does not seem one bit awkward with his hair parted 8:2. The 8:2 hairstyle means that the hairline has been parted into a ratio of 8:2, which is quite a dated hairstyle. A representative of MVIO stated, "Kim Hyun Joong's young and unique charm fits well with MVIO's image. He was able to digest the simple style fully as a fashionista in his 20's."