Ministry of Culture, Sports and Tourism and Korea Creative Content Agency are in charge of publicity for Korean music at the world music festival, MIDEM 2010 in Cannes, France. They have chosen Epik High and f(x) to perform at the event in which musicians from all of the world will be present. Epik High is planning to work in Europe this year and this is a great opportunity for the group to show Europe their talent. f(x) will represent the girl groups of Asia with their ethnic members and great skills. Both groups will have a showcase at the festival to show off what they've got. France's Trace TV, international radio RFI and newspaper NICE MATIN have all requested for an interview with both groups. This is definitely going to be an interesting experience since Korean artists usually hit up parts of Asia for oversea promotions, not Europe. Na Moon Sung of the Korea Creative Content Agency said, "We want to spread Korea's mainstream music outside of Asia into Europe and America. We hope 2010 will be a year where the hallyu wave will spread further." Any France residents who might want to check these two groups out from the 24th to the 27th?