According to Starship Entertainment, the music video of IVE’s “I AM” has surpassed 300 million views on YouTube as of March 2, 2025. It is the title track of IVE’s first full album ‘I’ve IVE’. This marks IVE’s second video to pass this threshold, joining “After LIKE,” their third title single.

IVE released “I AM” in April 2023. With its catchy melody and self-affirming lyrics, the song was well-received by both critics and the public alike, peaking on many local charts.

In recent news, IVE has recently made a comeback with their third mini-album ‘IVE EMPATHY’. They won 11 music show awards with the pre-release track “REBEL HEART,” while their title track “ATTITUDE” has current bagged 4 music show awards.

SEE ALSO: IVE’s fan concert ‘IVE SCOUT’ to be broadcast live in Lotte Cinema theaters nationwide