Milan Fashion Week 2024 witnessed an unforgettable moment when Jin made his highly anticipated appearance at the Gucci runway show. His presence dominated social media, captivated crowds, and left a lasting impression on the fashion industry. From journalists to fashion photographers, thousands of people stopped to catch a glimpse of Jin, cementing his place as the most talked-about figure at the event.

Throughout the entire Fashion Week, Jin remained the most mentioned celebrity across social networks, forums, and search engines, with a substantial gap in mentions compared to other guests. His dominance extended beyond just fan buzz—fashion journalists and photographers echoed the same sentiment.

Journalist Alessandro Argentieri of Marie Claire Italia highlighted that in Milan Fashion Week history, no other celebrity had managed to pull such a large crowd, calling Jin’s appearance historic.

The sheer number of photographers and media reporters scrambling to capture his every move was overwhelming. You could see them almost getting on top of each other trying to get a glimpse of Jin, basically cornering him even inside the hall, lining up to get pictures. Many reports made Instagram stories saying that they have never seen so many people at the Fashion Week runway. 

Even Gucci’s official account posted a video of Jin pulling all the media attention at the event. 

The famous French magazine Paris Match further noted that while some of the biggest international stars were present, “it was Jin who attracted all the attention.”

Nicknamed "Europe's Darling" by Paris Match, Jin’s magnetic presence was undeniable. Model Sabrina Alan even shared a video on social media of Gucci models lining up to take a picture with the artist. 

The fervor wasn’t limited to the media, though—local onlookers and fans flooded the streets outside his hotel and the Gucci store, hoping to catch a glimpse of him.

While Milan Fashion Week 2024 featured many globally known influencers, Jin stood out as the star of the show. Media outlets crowned Jin as the "main event" of the entire week, with Gucci itself being the most mentioned brand during the event, largely due to Jin’s attendance.

Jin indeed pulled the biggest crowd in Fashion Week history.